Decision Demographics prepares custom market analyses for clients ranging from Fortune 500 companies to small nonprofits, and everything in between. We work closely with our clients to:

• Identify their customers (both perceived and actual)
• Segment customers into groups that are meaningful for the client and the customers
• Profile the segments as they stand today
• Project segment growth and change
• Anticipate evolution of segment needs and characteristics
• Develop customized reports
• Make recommendations that are easy to understand and use
• Tailor marketing strategies to their customers' behavior

Using thorough needs assessments, secondary database analyses, primary research (when necessary), and custom demographic techniques, Decision Demographics produces analyses that apply to your specific target market. This lays a solid foundation for informed and effective business strategies.

Is the population you serve aging even though you are targeting the young? Is your labor force shifting? Demographic trends can wash over the business and policy landscape like a tidal wave (witness the effects of the Baby Boom, Gen X, and Gen Y on health care, consumer goods, etc.). Decision Demographics' proven experience in population tracking, coupled with our extensive in-house population data resources and custom projections, will not only keep you on high ground, but will also help you discover new customers and capitalize on potential trends.

There are many demographic data sets readily available, such as Census data and consumer polls. The challenge is in knowing what to do with them. By applying our analytical expertise and customer focus to these data, we can often answer many questions relatively inexpensively—including many questions not anticipated when the data were originally collected.

Decision Demographics excels in analysis of large secondary databases; in fact this tactic is one of our keys to providing cost-effective services. Our extensive in-house library of secondary data includes Census data from 1970 through forecasts to 2050; Current Population Surveys (CPS) from 1964 to the present, with an annual sample of 50,000 to 70,000 American households; the American Community Survey, and many other files. We also maintain close connections with public and private data producers and are able to obtain new or special files quickly.

From its inception, Decision Demographics has been helping associations retain and recruit members. We specialize in creating detailed, customized membership profiles, membership benefits/services analyses, membership information systems, policy analyses, and forward-looking member surveys. We help you to understand your past and current members and to discover potential new members.

Associations are complex groups of many different types of people who share one characteristic: they are members of your association. But do you really know them? What makes them different, what are their needs, who are their customers, why did they join, which ones use the association—and why? We can analyze penetration rates, examine your membership history, quantify your members' purchasing behavior, identify gaps in your membership, conduct customized member surveys—and most importantly, develop custom solutions that will make your organization grow.

Stephen Tordella, President of Decision Demographics, is an accomplished and engaging speaker who has presented at numerous conferences and seminars, including presentations to Nike, The Vanguard Group, The National Education Association, and The American Psychological Association. In addition to custom presentations tailored to specific audiences, Decision Demographics offers standard seminars on trends and outlook.